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Full-time
Social Media Strategist / Content Creator

at Recruit Digital in Cape Town

This company is an incredibly hip and modern full service digital agency. They are on the rise and are incredibly special in between all the four walls. An opportunity to learn under such phenomenal tutelage is an invaluble chance in your career.

What will be required of the person is as follows:

Social Strategy & Execution

- Develop and execute Paid Social Media strategy in order to generate quality leads. This includes optimisation, testing, planning, calendar management, budget management, platform selection, and reporting.

- Implement and optimise Social Media campaigns across all required platforms. 

- Channels to be utilised: FB, Twitter, Instagram, YouTube and LinkedIn.

- Implement and optimise re-marketing campaigns across platforms.

- Increase ROI, quality of leads and cost effectiveness of future PPC activities.

- Work with graphic designers to create and optimise social media adverts.

- Drive optimisation innovation and proactivity in the approach to campaign performance.

- Monitor and report back on campaign performance.

- Provide user research to refine social media strategies.

- Improve the efficiency of ongoing portfolio marketing.

- Identify and develop pitch campaigns to acquire new clients.

- Develop budgets to set-up and maintain existing and future social campaigns with relevant KPI’s in place.

- Assisting in the creation of a communication strategies.

 

Metrics & Reporting

- Should have an in-depth knowledge of extracting raw data from paid and generic social campaigns and reformat for management and client reporting.

 

Content Creation

- Monthly content calendar creation for clients

- Ad hoc post creation

- Work with web team to develop landing pages for Social Media and re-marketing campaigns.

- Magane image sourcing process (we do have a community manager who performs this function)

- Post publishing

 

Facebook Paid

- Advert Creation

- Activations (budget allocation/audience targeting)

- Remarking (across FB & Insta)

 

Community Management

- Managing social media moderation (we do have a community manager)

- Inbox message response (we do have a community manager)

- Hashtag response (we do have a community manager)

- TripAdvisor & Google My Business message response

- Monitoring clients reputation across social media platforms (we do have a community manager)

- Engaging in client-focused online conversations in a tone and style appropriate to the brand (we do have a community manager)

 

Influencer Management

- Identify influencer opportunities

- Managing influencers for content creation and posting

 

Copywriting

- Write engaging, accurate and on-message content appropriate to social media channels and audiences.

- Creation of website content

- Optimising existing content to make it suitable for web

- Ad hoc content creation such as notices, letters, emails etc

- Compiling collateral and writing copy for external and internal newsletters and blogs

 

Proofreading

- Website content

- Presentations

- Legal documents

- Adverts
 

Our ideal Social Media Strategist/Manager will possess:

- A results driven attitude

- A BS/BA degree in a related field (communication, journalism or business majors)

- More than 5 years of relevant experience in a digital industry

- The ability to work on multiple projects simultaneously

- Good communication skills, and a knack for research and writing

- Confident to pitch ideas and gain support


Essential Requirements Include

- Be strong on performance measurement, achieving KPI's and reporting

- Expert understanding of the Facebook advertising suite (Facebook Ads Manager)

- A good understanding of Google Analytics

- A good understanding of email marketing software

- A basic understanding of SEO

 

It is also very important to note this person will have to be an implementer. Not just someone who is only strong on strategy and planning.

If you feel you have the right level of ambition in your career and the required caliber to take on this role then please forward your CV to josh@recruitdigital.co.za



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Published at 15-07-2019
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