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Campaign Manager/ Digital Implimenter

at Recruit Digital in Cape Town International Airport

Objectives of the role:

As an Implementation Planner and Digital Campaign Manager, you will be expected to support all digital media activities and marketing programs for the business to increase the digital advertising revenues and market share for your clients/accounts. Your objectives include implementation and delivery of all digital campaigns including: reporting, optimizations, and trafficking of all digital campaigns.

They will be responsible for executing all day-to-day digital media planning and client service activities associated with assigned accounts, supporting the Digital Leader in the day to day operations of the digital department.


  • Develop strategically solid media recommendations with supporting rationale.
  • Develop and execute media plans.
  • Manage buy stewardship, analyse campaigns, and recommend tactical changes to maximize campaign performance with insights.
  • Assist in analysis of research to develop strategies and tactics with Digital Lead.
  • Manage day-to-day plan changes and maintenance of media plans.
  • Respond to competitive requests, and have an action plan for tactical opportunities.
  • Ensure all elements of digital campaigns go live on time and are fulfilled to specifications.
  • Verify campaign elements go live and communicate information to Digital Leads and Implementation Planners
  • Ensure applicable digital campaigns include retargeting segment pixels, post click conversion pixels, and post view conversion pixels, UTM Tracking codes with standard naming conventions.
  • Track campaign fulfilment in status documents.
  • Ensure digital campaigns are pacing properly via Sizmek .
  • Deliver monthly campaign reports
  • Participate in in-house training programs as well as attend, as necessary, seminars, conferences, and workshops.
  • Possess a complete understanding of product workflow to insure on time and accurate campaign delivery.
  • Proactive recommendations with regards to optimization

Requirements for Implementation Planning:

  • Ensure all plans follow the 70/20/10 principle.
  • All Chase lists requirements need to be sent to the creative agency on the day that the media schedule is completed.
  • Implementation Planners need to set digital KPI's/Benchmarks on every campaign to ensure best results for clients.
  • Planners need to ensure that all available tools (such as effective measure) are being used during the planning phase. These are used to justify our placements of media by fact and current market relevance for clients.
  • Implementation Planners need to write 2 proactive/innovation strategies/plans annually for a client of their choice.
  • Present back to wider digital team once a quarter.

Requirements for Campaign Management:

  • Creative Matrix needs to be accurate without containing any errors.
  • Reporting needs to be done and sent to client weekly unless otherwise stipulated by client. All reporting needs to include the following:
  • Recommendations for improvement, and
  • Key insights into the campaigns performance.
  • Optimisations
  • creative Q&A need to be checked
  • Pre-check all the received assets from the client/creative agency and communicate any irregularities or errors to the planner and digital lead/client
  • Meet with client every two months
  • Ensure that of all campaigns go live within the specified timelines

Skills and Behaviors:

  • Strong oral and written presentation and communication skills.
  • Ability to work in a fast paced environment.
  • Proficiency in Microsoft Office Suite Sizmek, DFA & Google Business Applications
  • Familiarity with online advertising concepts such as Programmatic, RTB, banners, directories, email newsletters, SEM, SEO, PPC, Mobile advertising, social media and other media opportunities
  • Experience with back-end tools for inventory assessment
  • Ability to work in a team environment that promotes collaboration
  • Ability to communicate effectively at all levels
  • Establish and maintain effective relationships interdepartmentally as well as with those outside the team
  • Strong quantitative and analytical skills
  • Strong understanding of interactive digital tools; GWI, Synthesis.
  • Basic knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile etc
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • Ability to prioritize and multi-task, work successfully with teams, and work under pressure
  • Advanced Excel skills, intermediate PowerPoint

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Published at 13-02-2019
Viewed: 356 times