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Content Manager

at Recruit Digital in City of Cape Town Metro

Job Description

  • Responsible for writing copy for assigned department across all publishing channels including department landing pages, social, email, print, blog, etc.
  • The Sub-Editor is a key player in the assigned department's cross-functional content team responsible for contributing from ideation to execution.
  • Working to tight deadlines with content, production and marketing calendars.
  • Obsess over the assigned department customer. Understand their mindset, shopping and browsing behaviour.
  • Obsess over product and trends to deliver insight-led, service driven content to the reader.
  • Audit competing and leading brands' tone and content.
  • Suggesting amendments and updates to department tone guide and content types according to consumer behaviour observed and industry trends tracked.
  • Creating copy to sell individual products, identifying the unique attractiveness of products to the customer, in isolation or in campaign context.
  • Customising consumer communications according to the tone of the departments, campaign objectives, and consumer insights.
  • Writing copy for promotions and daily marketing material.

Key Requirements

  • 4+ years work experience as a copywriter for a fashion publication or online store.
  • A tertiary degree/diploma.
  • Versatility and enjoyment of varied copy types.
  • Committed, reliable and able to meet tight deadlines.
  • The ability to think and act independently in a fast-paced environment.
  • Penchant and talent for storytelling and a passion for youth culture and style.
  • Ability to understand what works and doesn't, and to quickly adapt accordingly.
  • The ability to work with a large team and multi-task.
  • An ability to track trends in the market at large and in shopper behaviour.


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Published at 18-01-2019
Viewed: 613 times