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at Recruit Digital in City of Cape Town Metro

My Client, a leading retail brand, is looking for a talented, copywriter to work on their food brand. Hungry to know more? read on

The copywriter will develop high-quality, intelligent copy solutions and innovative creative solutions that communicate the brand effectively while implementing the advertising strategy.

Copy thinking and direction

  • Provide input into the copy strategy 
  • Develop copy and creative for Marketing and Communication across the foods and sustainability portfolios.
  • Develop copy and creative for  Marketing and Communication across relevant media.
  • Write and input the copy elements of 360-degree briefs for campaigns.
  • Act as an ambassador for the Agency and Marketing by building relationships and respect with Product groups through the delivery of world-class thinking and messaging.

Innovation in Creativity

  • Conceptualise copy and creative concepts - big picture thinking.
  • Deliver world-class and innovative creative solutions.
  • Drive consistency, innovation, and freshness in copy delivery.
  • Build credibility in the copy by constantly pushing the quality of messaging in the delivery of projects.
  • Identify and realise messaging opportunities (across all media) to ensure that Woolworths is ahead of the game, both locally and globally in retail and branding.


  • Understand the  business strategy and tone-of-voice and translate this into copy.
  • Develop through-the-line copy.
  • Accurately and timeously complete copywriting assignments.
  • Read, challenge and interpret briefs in order to deliver effective copy solutions.
  • Understand and instill mindfulness through messaging that speaks to the customer.
  • Build, develop and maintain effective relationships with internal and external stakeholders.
  • Attend client meetings from briefing to the presentation and throughout delivery as required.
  • Active involvement with the project team through all stages of each project to ensure compliance with the brief, strategic direction and time allocation.
  • Ensure the Content Lead/Head of Copy/Creative Lead reviews work for approval prior to being forwarded to the client and prior to presentations.
  • Check and ensure the accuracy of all copy delivered according to brief.


  • Degree in copywriting and/or post-graduate diploma in copywriting
  • 3 - 5 years' experience
  • Excellent attention to detail
  • Planning and organising skills
  • An excellent command of the English language
  • Good written communication skills
  • The ability to work under pressure and meet deadlines
  • The ability to interpret and follow a brief
  • The ability to think conceptually
  • The ability to work well with others
  • A good understanding of marketing communication channels

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Published at 17-08-2018
Viewed: 534 times