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Digital Communication Lead

at Recruit Digital in Cape Town

The Digital Communication Lead implements creative and activates customer conversation around the digital components of this retail giant's brand.

Responsibilities of this role include;

  • Assisting the internal Content and Creative team, Brand and Online with digital campaign conceptualisation and content creation.
  • Brief and manage appropriate marketing communication for digital channels, including but not limited to social media, video, and display.
  • Ensure digital communication components are planned and executed from a TTL holistic brand perspective.
  • Knowledge of measurement tagging, reporting and analytics, digital ecosystem, UX and architecture requirements, messaging, branding, creative and content, backend technical and database considerations.
  • Staying abreast of the latest trends in digital communications in order to strengthen our messaging and brand positioning.
  • Track and analyse content metrics and tie budget, plans, and programs to the achievement of agreed upon KPIs.

Requirements include;

  • Relevant diploma/ degree
  • Minimum 5 years of experience with a firm understanding of Digital Marketing and Communications practices and proven track record of successful customer acquisition via digital channels
  • Knowledge of testing methodologies, content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, digital analytical tools.
  • Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging
  • Experience effectively collaborating across multiple teams, business units and managing agencies
  • Experience in developing and editing digital content
  • Excellent written, verbal and presentation communication skills
  • Experience in leading and managing a team
  • Self-motivated with the ability to challenge the status quo
  • Balanced creative and analytical thinking style

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Published at 31-07-2018
Viewed: 831 times