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Full-time
Head of Marketing

at Recruit Digital in Cape Town

Head of Marketing - Clientside

Cape Town

My client is an exciting tech startup belonging to a big holding group, they are looking for a highly talented and motivated Head of Marketing.

They are a young, dynamic, hyper growth company looking for smart, creative, hard-working person with integrity to join them. They offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

Your responsibilities will include:


  • Own all marketing efforts of the company across all marketing channels and lead customer acquisition and revenue growth for the app.
  • Develop and deliver campaigns and promotions across digital, offline and above the line channels to acquire new customers, retain customers and increase order frequency.
  • Manage the marketing calendar, driving alignment across the marketing team to ensure that all functions are aligned to the strategic plans and achieving key growth KPI's.
  • Drive digital marketing strategy and manage the digital marketing team, consultants & agencies operating across mobile and web: paid acquisition, SEO, remarketing, email, push, conversion optimization and engagement.
  • Establish, monitor and manage digital marketing KPI's.
  • Drive constant experimentation to identify and refine acquisition channels and optimize conversion funnels.
  • Develop a deep understanding of our customers and create customer segmentations around demographics and behaviours.
  • Manage CRM strategy and the CRM & promotions team to execute creative and data-driven CRM marketing campaigns to cost effectively increase order frequency, re-activate and retain customers.
  • Work with the account management team to secure co-marketing funds / promotional offers from restaurants and develop clear marketing plans to maximize order volumes.
  • Negotiate trade exchange deals, 3rd party partnerships and leverage restaurant brand partnerships to generate cost effective exposure.
  • Develop and manage the brand and manage a small creative team.
  • Ensure consistent brand messaging across all online and offline channels and customer touch points.
  • Manage ATL & PR agency relationships and hold them accountable to KPIs.
  • Execute national-scale marketing campaigns as well as hyper local marketing initiatives.
  • Launch new features and new areas to new and existing customers.
  • Collaborate with the product team to operationalise digital marketing initiatives, enhance conversion and ensure consistency between marketing initiatives and product.
  • Own the marketing budget and be responsible for achieving and tracking all marketing, revenue & growth KPIs.

Attributes required:


  • A track record of having grown a user base exponentially and performed on acquisition and revenue targets.
  • Knowledge of, and experience in, the full spectrum of digital marketing tools.
  • Experience in establishing and managing CRM strategy and initiatives to drive customer activation, retention & frequency.
  • Experience in generating exposure through cost effective initiatives and promotional partnerships.
  • Experience in growing and managing a brand.
  • Highly analytical, with demonstrable experience in making data orientated decisions.
  • Experience in managing a team of more than 5 people, external agencies and having budget responsibility.
  • Entrepreneurial and commercially savvy.
  • A desire to be part of a true startup culture and a willingness to roll up your sleeves and get things done.

Qualifications:


  • 5 years marketing experience.
  • Bachelors degree

Nice to have:


  • MBA or post graduate marketing qualification

If you are interested send your CV to tanya@recruitdigital.co.za.



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Published at 22-03-2018
Viewed: 947 times