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Growth Hacker

at Recruit Digital in City of Cape Town Metro

Growth Hacker:

Company Description: My client is a start-up company focused on transforming small business lending through technology, data and design. Small business owners are the foundation for growth in the economy, and they deserve an easy and inspiring lending process.

Basic Function: The primary focus of this role will be to drive customer acquisition. The growth hacker position sits between marketing, sales and customer experience to ensure we are using cutting edge techniques and data analysis to acquire customers and maintain relationships. Performance will be measured on conversion of customers.


Customer acquisition

  • Design and implement marketing strategies and KPI's aligned with business targets
  • Use conventional and unconventional marketing techniques to acquire customers
  • A/B testing those techniques
  • Analyzing the data and users' feedback
  • Focus on user-centricity
  • Develop digital campaigns to increase web traffic

Data Analysis

  • Measure, manage and analyze marketing performance data to maximize effectiveness and optimize return on investment


  • Prioritizing and optimizing growth channels
  • Scaling and Automating the growth processes
  • Research market to identify new opportunities
  • Forecast market trends

Qualifications & Experience:

  • Bcom / Bsc / MBA
  • Proven experience in a growth hacker role
  • Experience in data driven marketing techniques
  • Experience in both online and offline marketing
  • Strong analytical skills
  • Excellent communication skills
  • High-level understanding of credit risk

Working Conditions: Works in a fast-paced office environment. Occasional overtime may be necessary.

If interested, please send your CV to

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Published at 05-01-2018
Viewed: 1315 times