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Social Strategist

at Recruit Digital in Johannesburg

Position Summary

In this role, the Social Strategist will synthesise research findings and develop strategies around current trends and engagement tactics to adapt for our brands.  The Social Strategist always looks for unique opportunities to build, grow and own the brand conversation. 

Minimum Qualifications

  • Undergraduate degree in advertising, marketing, and/or related field

  • 2 years working with brands on multiple platforms at a recognised advertising or digital agency

Primary Responsibilities

  • Track and communicate industry POVs and social media trends to team and client
  • Regularly use the various research tools to develop a robust data set relevant to project objectives
  • Determine (with Channel Manager) the role for social and glean insights to guide channel management decisions such as; channel and influencer strategies and objectives, executional channels and ecosystems
  • Integrate with teams to provide campaign activation solutions
  • Work with Channel Managers, Social Media teams, and media agencies to build and maintain content distribution networks by way of social media channels to ensure ideas have the best chance of succeeding
  • Facilitate and inspire Content/ Creatives as necessary during the brief process to ensure ideas/concepts are answering the brief and leading back to the one consumer insight/proposition
  • Connect social opportunities to business and communication goals to help shape the client brief
  • Conduct consumer behavior research. If necessary, work with data analysts to uncover the social behavior of the target audience
  • Own the development of insights for assigned clients and projects:

    • Exploit audience data to generate insights on consumer behaviors, segmentation and targeting
    • Articulate specific and relatable consumer insights to inform a brief
    • Identify specific and actionable social strategies (based on data-driven insights and qualitative observations)
    • Help unpack ideas across all digital channels/media 
    • Define and oversee measurement process using existing tools

      • Set overall campaign objectives linked to specific social KPIs for later campaign evaluation   
      • Provide direction to ensure that KPIs, media plans, social amplification and activation leads back to overall business and communication goals and consumer insight on assigned projects
      • Make recommendations as to the effectiveness of social work; to be used as input for future brand planning

What You Need to Possess…

  • Stays abreast of latest platform updates, trends, and competitive activity in the social space 
  • Begins to master execution of our toolset
  • Begins to master analytic tools such as Social listening, Google AdWords, Google Analytics
  • Demonstrates strong research skills and the ability to translate research to a solid presentation
  • Thorough understanding of trends in visual aesthetics and designs of pop culture, specifically relating to our young, diverse audience
  • Ability to not only lead a project but work as part of a team in large or small groups in a collaborative fashion
  • Considered a go-to person in your area of concentration by others on the social team
  • Communicates and coordinates effectively with account management, production, strategy/planning teams and others within the social team to ensure that the work (1) supports overall brand goals and objectives and (2) is aligned with the rest of the agency marketing plans
  • Solid understanding of the creative development process
  • Demonstrated ability to ensure flawless execution of assigned deliverables across projects to meet client and account team expectations
  • Builds relationships at appropriate client/vendor level
  • Demonstrates a passion for social
  • Consistently embodies agency values in all work assignments and interactions
  • Demonstrates a strong work ethic





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Published at 19-06-2017
Viewed: 280 times